
Aloha beloved aloft readers,
I would like to take this time to reflect on the journey the aloft Dulles North has experienced thus far in its short but ever-so meaningful lifetime. The aloft has gone through many stages that can only be manifested in a tapestry of images and stories that we hope this blog has portrayed. On a deeper level, however, I would like to share the meaning of the aloft experience - an experience that breaks through the clutter of conformity to give you a breath of fresh air and control.
The meaning of aloft is only felt when a guest uses the aspects of the aloft environment around him/her to influence and affect the current mood he/she is feeling. To try and capture this optimum feeling is very tender and intimate to one's needs because people feel different at different times. But at the aloft, we try and appeal to every guest that walks in to draw them in ways that will make them happy, no matter what mood they are in. We understand everyone is different, so we examine and constantly improve our hotel that is both quiet and inviting, social and relaxing, indoor and outdoor, and different yet similair to people's comfort levels. After being only in operation for 2 months, I see these blends of qualities that are engulfed in the the product-and-guest-service relationship that every hotel attempts to master. Everyday at the aloft, my team and I see the aloft product appealing to different guests in different ways - and it is very exciting to see people's only positive reactions to the brand and to our a+ talent team.
With the hotel's grand opening party happening tomorrow night, I closely reflect on the journey this building and our team have endured to get this establishment running and fully exposed. At the end of the day, my reflections can be best explained through the "experience" - that is, the personal and mutually exclusive experience every aloft fan feels. The aloft trip is different for every guest, and the guest is different on every trip back to the aloft, and that excitement and curiosity of seeing these different trips is the heart of my reflection. I am very honored and lucky to see these trips played out everyday in our hotel, whether that someone is mingling in the re:mix lobby, sipping at the wxyz bar, or swimming in splash. No matter where the guest is in the hotel, his/her trip is different and ever more so special the next time after this person returns.
Thank you all for reading and we hope to see you at the Big Bash tomorrow night. We have come this far, so it is time to celebrate! Live, life, aloft!
William Chang
Operations Manager